424-206-1001
1707 Via El Prado, Redondo Beach, CA
Your Ring.
Your Story.
Buying an engagement ring is one of the most personal purchases you'll ever make. At The Jool, we sit with you, get to know your partner's style, help you pick the right diamond or gemstone, and design something that's completely one of a kind.
We're a boutique jewelry studio in Redondo Beach's Riviera Village — small by design, personal by choice. When you come in, you work directly with our designers from start to finish.
How the Custom Design Process Works
1
Book a Free Consultation
Come in and sit with one of our designers. Bring inspiration photos, a rough idea, or nothing at all. We'll figure it out together. Consultations are free and take about 30–45 minutes.
2
Pick Your Stone
We'll walk you through diamonds, lab-grown stones, and alternative gems (sapphires, morganite, and more). We'll explain the 4 C's in plain English so you can make a confident choice — at the budget that works for you.
3
Design the Setting
Classic solitaire, halo, pavé, vintage-inspired, modern minimalist — we'll help you choose or combine styles to build something she'll love.
4
We Build It
Your ring is handcrafted to order. Most custom rings are ready in 3–4 weeks. We'll keep you updated throughout the process.
Why Couples Choose
The Jool
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Truly custom — not just picking from a catalog
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Work directly with our in-house designers
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Located in Riviera Village, Redondo Beach — easy parking, beautiful setting
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Diamonds and lab-grown stones for every budget
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Free consultation — no pressure, no commission salespeople
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Rings completed in 3–4 weeks
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Expert jewelry repair and resizing on-site
What Does a Custom Engagement Ring Cost?
We work with couples across a wide range of budgets. Most of our custom engagement rings range from $1,500 to $15,000+, depending on the stone, metal, and design complexity.
Not sure what your budget can get you? Come in and we'll show you exactly what's possible. You might be surprised.
Frequently Asked Questions
How long does a custom ring take?
Most custom engagement rings are completed in 3–4 weeks. If you're on a tight timeline, let us know — we'll do our best to accommodate.
Do you carry diamonds and lab-grown stones?
Yes. We offer both natural diamonds and lab-grown diamonds, as well as a range of colored gemstones. Lab-grown diamonds are chemically identical to natural diamonds and typically cost 50–70% less.
Can I bring in my own stone or family heirloom?
Absolutely. We do jewelry redesign all the time. If you have a family stone or an heirloom piece you'd like to reimagine, bring it in and we'll come up with a plan together.
Is the consultation really free?
Yes — no catch. We'd love to meet you, hear your vision, and show you what's possible. Book online or just walk in during our store hours.
Where are you located?
We're at 1707 Via El Prado in Redondo Beach's Riviera Village — a charming open-air shopping area with easy street parking. We are open Tues–Fri 11am–6pm, Saturday 11am–4pm, but available for consultations outside those hours.
Ready to sack up and pop the question?
But don't know jack about ring design?
