Custom Jewelry Design in Redondo Beach

At The Jool, we turn your vision into a piece of jewelry you'll wear for a lifetime. Located in the Riviera Village in Redondo Beach, our designers work one-on-one with you from the first conversation to the final polish - crafting rings, pendants, bracelets, and earrings that are entirely, uniquely yours.

Whether you have a clear idea of what you want, a few inspiration photos, or just a feeling you haven't been able to find in a store - we can make it.

Hand Select Your Stones

✳︎

Hand Carved Designs

✳︎

Exquisite Designs

✳︎

Master Craftsmanship

✳︎

Transparent Pricing

Hand Select Your Stones ✳︎ Hand Carved Designs ✳︎ Exquisite Designs ✳︎ Master Craftsmanship ✳︎ Transparent Pricing

How Custom Jewelry Design Works

  • 01

    Share Your Vision Come in for a free design consultation. Bring photos, sketches, heirlooms, or just describe what you're imagining. We listen, ask the right questions, and help you shape your concept into something buildable.

  • 02

    Work With Our Designers Our in-house designers create a detailed design based on your consultation. You'll collaborate with them on the style, metal, stone selection, and every detail that matters to you. We offer a wide selection of diamonds, sapphires, emeralds, rubies, and other gemstones to work with.

  • 03

    Approve Your CAD Design Before anything is cast, we send you a computer-aided design (CAD) rendering so you can see your piece in 3D. You'll have the chance to review, refine, and approve every detail before we begin production

  • 04

    Build & Deliver Once approved, your piece is cast, set, and finished by our jewelers. We'll contact you when it's ready and walk you through every detail of your finished pieces.

Jewelry Redesign

Give Old Pieces New Life

Have jewelry sitting unworn in a drawer? A ring from a past relationship, inherited pieces that don't match your style, or loose stones without a home? We specialize in jewelry redesign - taking the gold, silver, or gemstones you already own and transforming them into something you'll actually love to wear.

It's a sustainable, sentimental, and often more affordable approach to owning truly custom jewelry.

We're a hands-on shop - which means you deal directly with the designers and jewelers making your piece. Your project gets our full attention, and you're involved in every step of the process.
We've helped hundreds of South Bay clients create engagement rings, anniversary gifts, family heirlooms, and personal statement pieces. We'd love to help you next.

Why Choose The Jool for Custom Jewelry?

Frequently Asked Questions

  • Most custom pieces take 3–5 weeks from design approval to delivery. Timeline depends on complexity — we'll give you a specific estimate during your consultation.

  • Custom jewelry pricing depends on the metal, stones, and complexity of the design. We work across a wide range of budgets and will be upfront about costs before you commit to anything. Book a free consultation to discuss what's possible.

  • Absolutely. We regularly work with clients' existing diamonds, heirloom gemstones, and old gold or silver to create new pieces. This is a great way to honor the sentimental value of older jewelry while creating something you'll actually wear.

  • Not at all. Many of our clients come in with a vague idea or just a feeling. That's what the consultation is for — we help you figure out what you want and translate it into a design.

What We Create

We design and build a wide range of custom pieces, including:

Engagement rings and wedding bands

Anniversary rings and milestone jewelry

Pendants and necklaces

Bracelets and bangles

Earrings

Jewelry redesigns using stones or metal from existing pieces

Get In Touch

The Jool | 1707 Via El Prado, Redondo Beach, CA 90277 | 424-206-1001 Serving Redondo Beach, Manhattan Beach, Hermosa Beach, Torrance & the South Bay